Trend in Digital Marketing: Mobile App SEO

by | Oct 25, 2018 | Internet Marketing Service

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With Google’s mobile-friendly search update, mobile apps should now be SEO friendly. That means that in addition to their Word Press website design, designers should look into making sure their mobile apps are SEO (search engine optimization) friendly so the search engine can display SERP results.

Tree Ring Digital is a web design studio and social media management company which uses the latest digital marketing techniques to increase exposure to your website and mobile apps.

Why SEO Your Mobile App

Google has stated that more searches are now performed on a mobile device than on desktops. So, it is important for app owners to increase their exposure for their mobile web design apps to customers by having their apps be visible in mobile searches.

Making your app SEO friendly will help customers find your app among the thousands or even millions of apps that meet their search criteria.

How Apps Are Discovered

Research has shown that more than 40% of all apps are found in app stores such as Google Play or Apple App Store. However, many apps are found outside of these stores.

The rest of the found by recommendations from friends, family, colleagues, search engines, websites, and television ads. Out of those, 27% are found discovered through a search engine search.

This means that if your app is not SEO friendly, then you are losing 27% of the potential traffic.

SEO Factors

Since it is clear that SEO is the driving factor for being found, then developers and owners must invest in mobile app SEO.

Search results are highly influenced by SEO optimization factors such as keywords, ratings, reviews, and back-links.

These methods are generic for ranking mobile apps on search engines. There are other steps that a digital marketing company can take such as using App Packs, app content, and app store optimization to ensure your app is ranking high.

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