How Does Off-Page SEO Help Your Small Business Website?

There are many myths about SEO. Some say that SEO only works for big businesses with millions of dollars. Others say that SEO only works if you hire expensive consultants. But one of the biggest myths is that you only need to do SEO on your website.

Off-page SEO, also known as backlinking, plays a vital role in the success of your small business website. This post will explain how off-page SEO helps your small business website rank in search engines for your key products and services.

What is off-page SEO?

Off-page SEO refers to all the activities done outside of your website that help improve your ranking in Google. These include things like:

  • Social Media Marketing (SMM)
  • Link Building
  • Content Creation
  • Press Releases
  • Guest Blogging
  • Article Submission
  • Article Directory Submissions
  • Video Sharing

Why does off-page SEO matter for your small business website?

Without off-page SEO, it doesn’t matter how much content your website features. It is reliant on links being built because they are the foundation of any successful SEO campaign.

Links from high authority websites can boost your rankings by up to 50%. If you have an article directory submission or guest blogging site, then this could be even higher.

The more quality links pointing towards your website, the better.

This means that you should focus on building links to other websites that are relevant to your niche. You don’t want to build links to sites that compete with yours.


Without off-page SEO, your digital marketing campaign is only doing half the work. You need a robust backlinking strategy to get your small business website to the top of Google’s results.